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Why Your Law Firm Only Gets Calls From One Side of Town

Slides · How Proximity Controls Your Map Leads
City lights through a rainy windshield at night
Criminal Defense Marketing Podcast · Episode 03

Proximity Decides Who Gets the Call

With James, owner of SBD Marketing

Why Distance Decides

Five Realities

Emergency
Searches
GPS
Dartboard
Your
Radius
Second
Office
Location
Pages
Person holding a phone in the back of a car 01

Emergency, Not Research

  • Arrests happen on phones
  • Nobody researches for weeks
  • GPS decides the results
Darts landed near the center of a dartboard 02

Picture the Dartboard

  • Your office is bullseye
  • Closer searchers rank higher
  • Nightlife sits miles away
Aerial view of a suburban neighborhood 03

Own Your Radius

  • Dominate your immediate area
  • Push the edges outward
  • Accept what you control
Glass office tower against the sky 04

Open a Second Office

  • New area, real address
  • Virtual offices carry risk
  • Bad setups get suspended
Laptops and monitors along a long office desk 05

Build Location Pages

  • Organic covers the gaps
  • One page per area
  • Fewer clicks below maps
Law books and a scales of justice statue in an office
What You Can Control

Win the Radius First

Emergency Searches GPS Dartboard Your Radius Second Office Location Pages
That's How Proximity Works

Grab the Slides

The dartboard, explained.

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