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EpisodesEpisode 05

Why NAP Consistency Decides Your Law Firm's Map Rankings

Slides · Cleaning Up Your NAP Data
Rows of card catalog drawers in an archive
Criminal Defense Marketing Podcast · Episode 05

Why Conflicting Listings Stall Your Map Rankings

With James, owner of SBD Marketing

Where Your Data Lives

Five Steps

Google
Crawls
Conflicting
Data
One
Format
Citation
Audit
Cleanup
Pass
Server racks in a data center 01

Google Checks Everywhere

  • Name, address, phone number
  • Hundreds of directories crawled
  • Yelp. Avvo. Apple Maps.
Stacks of paperwork on an office desk 02

Spot the Conflicts

  • Suite 200 versus #200
  • Old addresses still live
  • Call tracking numbers
Blank white card on a dark surface 03

Pick One Format

  • One exact business name
  • One address format
  • One main phone number
Hand holding a magnifying glass 04

Run a Citation Audit

  • Search your old addresses
  • Scan with citation tools
  • List every directory found
Person sorting papers into file holders 05

Clean Up the List

  • Claim unclaimed profiles
  • Fix names and suites
  • Delete duplicate listings
Person pulling a binder from a shelf of files
Getting Unstuck

One Firm, One Record

Google Crawls Conflicting Data One Format Citation Audit Cleanup Pass
That's NAP Consistency

Grab the Slides

Every step, in order.

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