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How Criminal Defense Law Firms Rank in the Google Map Pack

Slides · Ranking in the Google Map Pack
Downtown city skyline at dusk
Criminal Defense Marketing Podcast · Episode 02

Rank Your Defense Firm in the Map Pack

With James, owner of SBD Marketing

What Decides Map Rankings

Three Factors, Plus Two

Maps vs
Organic
Real
Office
Matching
NAP
Steady
Reviews
Link
Risk
Hands typing on a laptop keyboard 01

Not the Same Thing

  • Two different systems
  • Organic rewards authority
  • Maps rewards proximity
Empty office lobby with seating 02

Fix Your Proximity

  • Closest options win
  • Get a real office
  • Box addresses get suspended
Document folder open on a desk 03

Match Every Listing

  • One exact firm name
  • Same address and phone
  • Audit your directories
Attorney on the phone taking notes at a desk 04

Earn Steady Reviews

  • Count is not everything
  • Frequency signals activity
  • Charges named in text
Pile of tangled metal chains 05

Leave Links Alone

  • Big cities need backlinks
  • Penalties wreck your authority
  • Hire a professional
Two people shaking hands in a law office
To Actually Drive Calls

One Verified Local Business

Maps vs Organic Real Office Matching NAP Steady Reviews Link Risk
That's the Map Pack

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Every factor, on one page.

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